Toyota leans into accessories installed by dealers

Toyota is borrowing a productive perform from rival brand names and bringing extra of its add-ons organization in-property, allowing for dealers to sell and put in them specifically and consumers to roll their buys into their funding agreements, all without voiding the initial guarantee.

The blitz arrives at the midpoint of the redesign of Toyota’s “Four Brothers:” the Tundra and Sequoia, which are by now on industry, as nicely as the coming redesigns of the Tacoma, owing following year, and 4Runner, thanks in 2024.

There are two areas to the press, at the very least at first. Initially, the model has made raise kits in-dwelling, 1st for the Tacoma and then this yr for the redesigned Tundra. The kits give additional floor clearance devoid of altering the vehicles’ suspension functionality or compromising its driver support and basic safety systems.

“We commenced with the Tacoma raise package previous yr and then we unveiled the Tundra raise kit this calendar year, and we could not be far more fired up to do so and really present what shoppers are previously putting on their motor vehicle in a way that would not void the warranty,” Kay Sanchez, Toyota components gross sales manager, advised Automotive Information.

Next, Toyota is rolling out a collection of Involved Accent Merchandise from nicely-known aftermarket firms which include Yakima and Rigid Industries and assigning individuals products and solutions portion numbers inside the Toyota and Lexus parts catalogs. Performing so will allow clients to order add-ons with their motor vehicle acquire and, if they want, roll that cost into their finance deal. Supplier set up would not be incorporated in the checklist price tag of the accessories, Toyota said.

“The AAP plan will make customization a seamless encounter for each and every owner, and every single portion will be validated by Toyota,” Lisa Materazzo, head of advertising and marketing for Toyota, stated in a penned assertion announcing the initiative Tuesday, Nov. 1, at the Specialty Equipment Industry Affiliation exhibit in Las Vegas.

Between the initial merchandise shown in the catalog are rooftop tents and several roof racks from Yakima, camp fridges and air compressor kits from ARB and superior-efficiency fog lights from Rigid Industries. Also available are catalytic converter shields from Millercat that guard towards theft of the very focused, high-priced components.

A number of other brand names have brought accessories as soon as dominated by aftermarket organizations in-property in the previous decade, primarily those with specialised off-highway offerings, which includes Jeep and Ford.