Geely-backed Meizu Applies for “Wujie Automobile” Trademark

Meizu, which was obtained by Geely, has made new moves in the automotive industry. According to Tianyancha, a commercial information and facts inquiry platform, Meizu not too long ago used for the registration of two trademarks for “Wujie Automobile”, both of those of which are internationally categorized as a suggests of transportation. This transfer has when yet again activated a discussion on no matter if Meizu wishes to action foot into the auto producing industry.

Prior to this, Meizu had been recruiting within the automotive area on a significant scale. Its official web site now demonstrates that recruitment for automobile-connected positions is largely divided into two types. Initial, vehicle item technological positions, which include motor vehicle system merchandise administrators, and smart console undertaking professionals, all of whom will be based in Wuhan, Hubei Province. Next, auto business-related positions, including trainers, marketers, and income organizing promotors, and individuals positions will be stationed in Zhuhai, Guangdong Province.

Meizu verified that the firm is without a doubt hunting for talent in the automotive discipline. Even so, regarding the rumors that Meizu will create a vehicle, Victor Yang, senior vice president of Geely, responded on social media, “This is a misreading. Meizu is not developing a car, but only furnishing solutions for motor vehicle businesses.”

Meizu was a person of the earliest smartphone brands in China, but now its share in the marketplace has shrunk considerably. After integration with Geely, Meizu began to exert its strength in the automotive field, going so significantly as to hold a publicity banner with the words and phrases “ALL in AUTO” in its Zhuhai headquarters. Car or truck programs have been an crucial fulcrum for Meizu to crack into the car field. On Oct 27 final year, Meizu unveiled the FlymeAuto automobile system, which is the continuation of its Flyme mobile cell phone program in the intelligent console of the automobile.

Meizu will also participate in providing cars. At the finish of 2022, it announced that it will build 1,000 outlets about the up coming 3 yrs to exhibit mobile telephones and automobiles. In the foreseeable future, versions equipped with the FlymeAuto auto procedure will most possible look in Meizu’s suppliers.

In addition, Meizu has used for a selection of patents associated to cars in recent several years, concentrating on the fields of intelligent consoles and computerized driving, this kind of as judging whether the driver is worn out from their posture, automatic takeover solutions, in addition to techniques that are primarily based on driving vehicles, confront recognition to open up the trunk of the automobile and online video interaction amongst vehicle cameras.

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In truth, regardless of whether it is developing a car or truck procedure or taking part in providing vehicles, Meizu’s entry into the automotive industry is really very similar to Huawei, which also promises not to create automobiles. Huawei’s Smart Range manner is its deepest way to take part in the automotive area. Huawei and Seres jointly launched the AITO brand name (a single word big difference from Meizu’s freshly applied trademark in Chinese) at the end of 2021. The brand’s products and solutions are not only equipped with Huawei’s HarmonyOS and other systems, but have also entered Huawei’s terminal income channels. During the entire of 2022, the cumulative shipping of AITO series designs exceeded 75,000 units.