December 8, 2022

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CREF Board Of Trustees Welcomes Two New Members

The Collision Repair service Instruction Foundation (CREF) is thrilled to announce the addition of two new associates to its Board of Trustees: Keith Bell (Axalta Coating Devices) and Mark Verbois (Organization Holdings). Boasting a lot more than 50 years of collision field experience amongst them, Bell and Verbois share the exact same devotion and passion for supporting the industry’s upcoming by participating with collision repair faculties and college students, and they’re seeking ahead to contributing in new and meaningful techniques by means of their Board involvement.

“We are enthusiastic that Keith and Mark are becoming a member of the Board and bringing their huge encounter to the role,” suggests Brandon Eckenrode, CREF handling director. “There’s no question that they will be an integral element of our efforts moving forward to reach CREF’s vision and goals!”

Considering the fact that he commenced his vocation, Keith Bell has been committed to the refinish and automotive market. He is now the Distribution and Marketplace Relations Director for Axalta Coating Devices exactly where he oversees gross sales and partnerships for North The us Refinish. Prior to this, Bell worked for AkzoNobel and BASF wherever he attained numerous positions of growing obligation within income, advertising and distribution management.

Ahead of entering the producing facet of the marketplace, Bell immersed himself in several collision-centered roles, thereby acquiring a deep knowledge of automotive restore and refinish – from spraying to revenue. He to start with went to function for an car components distributor exactly where he focused on demonstrating and schooling retailers on a person of the store’s minimum well known paint lines. Before very long, he had “raised it to the range one item category in our complete portfolio.”

Up coming, he used a few decades as a technician, doing work in his parents’ collision centre and at nearby dealerships. By his mid-20s, Bell went to function for BASF as a item professional right before transitioning into profits and then into senior administration. He went on to generate a bachelor’s degree from Indiana Wesleyan University though advancing by his career.

Bell has often contributed economically to CREF, but now he’s all set to choose his dedication to the future amount. “As we imagine about attracting and retaining younger talent, it’s very important that we encourage the variety of occupation options beyond becoming a technician. Numerous unique positions need to be loaded at body outlets, distributors, manufacturers, paint providers, and many others., but all of those people roles require knowledge and talent.”

“I’ve finished the position at each individual stage in collision maintenance, from prepping, welding to refinishing and can continue to construct a auto from end to close,” he reported. “I actually want to support youthful men and women comprehend the variety of possibilities they’ll have by pursuing a collision vocation. This business offers so several excellent career paths…the opportunities are certainly limitless!”

Bell hopes his story may encourage younger men and women to go after a collision career, but he also wants to persuade other people to get included with CREF. “We need to have more collision gurus who know and treatment about this sector and who want to have interaction with this following era of collision repairers,” he stressed, introducing, “As I spherical the bend of my vocation, I have a distinctive point of view: I notice how pretty blessed I have been to be aspect of this area, and I truly feel it is critical to give back again to the business that has offered so much to me.”

The desire to guidance the business is a sentiment that Verbois shares. “As an business chief, Enterprise is fully commited to the long run of collision mend.”

Verbois commenced his vocation with Business in 1994 as a administration trainee in Seattle, Washington. Around his decades-lengthy vocation, he has held positions of rising responsibility in markets in the course of the state, earning a marketing to his present posture in 2021. In this function, Verbois is liable for overseeing the company’s technique for MSO partnerships.

Rent-A-Car or truck hired him as a management trainee. Above the yrs, his job progressed, and last November, he was promoted to Assistant Vice President. “I’ve seriously loved doing the job with the repair industry over the many years and seem ahead to strengthening the many friendships and associations I have created. A small MSO proprietor turned one of my greatest friends, and I fly to see him each and every yr to fish for salmon and tuna through the summertime.”

Even though Verbois has been acquainted with CREF for a quantity of a long time by way of good friend, co-worker and former CREF Board member Mary Mahoney, he’s on the lookout forward to receiving extra included now. ““The technician shortage is a crucial issue. Business and CREF share a dedication to advancing the sector by means of the advancement of high-quality and motivated collision fix staff. Which is also why Company has invested in a initially-of-its-kind Collision Engineering Software. In addition to getting ready learners for success, the Method also aims to improve notion and enhance awareness of opportunities in the field. It is essential to assistance the endeavours of CREF as we perform along with our sector companions to clear up this challenge.”

CREF, its Govt Committee and the present-day Board welcomes Bell and Verbois as they continue trying to find new and impressive approaches to support collision repair service faculties and students.

Marketplace users intrigued in getting concerned and supporting the Collision Restore Education and learning Foundation’s attempts to guide secondary and post-secondary collision maintenance coaching courses must get in touch with Brandon Eckenrode, Taking care of Director, at 312-231-0258 or [email protected] Monetary donations can be manufactured on the web.