January 30, 2023

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Burt Brothers Tire and Service Co-Owner Demonstrates Grit and Determination in Ironman Race

Jake Burt, Co-Operator of Utah’s greatest independently owned tire shop chain, exhibits outstanding resilience in beating problems while education for and completing his first complete Ironman in St. George, Utah.

The premier chain of independently owned tire retailers in Utah, Burt Brothers Tire and Service commenced as a one automotive company shop in Bountiful in 1991. Decided to see their company succeed and give exceptional company to their shoppers, founders Ron and Wendel Burt poured their hearts and souls into their small business with the assist of their people. From their case in point, Lover Jake Burt acquired that accomplishing great factors necessitates willpower and difficult do the job, equally of which were being crucial in overcoming the obstacles to completing his initially full Ironman on May 7, 2022, in St. George.

Expanding a business from a tiny Bountiful tire store to a thriving chain is no modest feat. For the Burt Brothers, it was a spouse and children affair. Ron and Wendel’s 5 sons grew up working in the shop sweeping floors, doing the job the registers, switching flats, and rotating tires. Whilst mastering the technical elements of vehicle repair service, they also uncovered the value of loved ones and managing clients as if they were being a part of the Burt spouse and children. Their motto, “Doing it Improved,” accurately describes the aim of attempts and their solution to success.

Finishing a entire Ironman experienced been a goal of Jake’s for a even though. He understood it would be a problem but experienced no notion how many obstacles he would confront. Of the experience, he explained, “It seriously was a journey. I experienced only ever operate a Thanksgiving day 5k race right before this,” reported Burt. “There had been people that doubted me telling me I was not designed like an Ironman. But, rather of receiving discouraged, it genuinely fueled my fire and built me push by the many hrs of schooling. When COVID hit, lots of of my races ended up canceled or postponed, which only extra strain to my intellect, human body, and household.”

No stranger to overcoming life’s problems to obtain his ambitions, Burt persevered, balancing a arduous instruction schedule, spouse and children responsibilities, and assisting his household function their 14 Utah tire store locations. In the 24 months leading up to the race, he would swim 53 miles, bicycle 1325 miles, and run 159 miles. Right after two prolonged many years of schooling, Burt competed in what had develop into the Planet Championship Ironman in St. George, Utah, which had been originally slated to acquire position in Kona, Hawaii.

“The circumstances had been tremendous challenging,” mentioned Burt. “I even now get the chills just remembering the inner thoughts I had crossing the finish line and looking at all the spectators cheering and my loved ones there supporting me. I wanted to give up so lots of situations. It forced me to genuinely concentrate on my “why” and to complete the race. It truly was an awesome knowledge that I will never ever forget. Race working day for me was truly a celebration for the countless several hours I had used schooling.”

Burt Brothers Tire and Service is loved ones-owned and operated and devoted to overcoming life’s problems, to make their organization and to support their community. From Layton to Lehi, they are there to assist their escalating spouse and children of prospects with their automotive restore and tire wants.

To timetable a assistance appointment or store for new tires on line, visit www.BurtBrothers.com.

About Burt Brothers Tire & Support

Burt Brothers Tire and Assistance satisfies shopper requirements at several easy locations for automobile repair in Utah. For more than two decades, they have made available Utah motorists superb buyer services at unbeatable prices. They specialize in finish bumper-to-bumper provider, which include no cost flat tire repairs, tire rotation and balancing, wheel alignments, and oil change providers.